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Start Your Own Business > Publish It Yourself: How to Start and Operate Your Own Publishing Business
 Convert manuscripts into extra income by starting your own publishing company and going head-to-head with major publishers. Learn the advantages of self-publishing over traditional publishing, and you'll discover why many famous authors made the decision to publish their own works.
Many associations, schools, churches, and other non-profit organizations are publishing books to develop new sources of revenue and to enhance their repuations in the community. Corporations and professionals are publishing proprietary works to maintain existing business, acquire new clients, or add to their prestige. And many individuals are publishing their own books or other undiscovered works to supplement their income.
In this highly interactive course, you'll learn how to format your works in a way that will save you hundreds of dollars. You'll find out everything you need to know to profit from your own publishing company, including how to plan and design a cover, select paper, choose a printer, price your publications, establish distribution channels, acquire barcodes, and register your works. You'll discover unique, proven, and cost-effective ways to market your books and fulfill orders. And you'll avoid common pitfalls that can slow the growth of your new publishing enterprise.
This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Steve Payseur.
 Steve Payseur began his career in sales in 1979, and his sales have increased an average of 22% a year for more than 20 years. As a Sales Manager, he set up a training program for his sales force, and he has conducted training programs for several Fortune 500 companies. Mr. Payseur is the author of "Selling Effective Techniques for Getting and Keeping Customers," a book based on his years of experience and extensive research. A recognized authority in the field of sales, he has been interviewed on several occasions for national sales magazines. Mr. Payseur has written and published two top-selling books, has two more books in the development stage, and has won several literary competitions. His online courses and classroom seminars have been characterized as open, honest, lively, fun, and informative.
To purchase this course, click the Enroll Now button below:
Requirements:
Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
Syllabus:
All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.
A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
Many famous authors have self-published their works: Mark Twain, Henry David Thoreau, and e.e. cummings, to name just a few. In this lesson, you'll learn about the different publishing options available-from large publishing houses to self-publishing-and the advantages and disadvantages of each, including financial considerations. You'll also get familiar with the many publishing terms you'll need to know throughout the course and in your publishing ventures.
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| Friday - Lesson 02 |
Whether you've written a book or not, this lesson will reveal places where you can find items to publish for profit. From reprints to novels, poetry to local history, you'll learn to look in unusual places for publishing ideas. Well talk about how to evaluate these ideas to see which are right for you.
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| Week Two |
| Wednesday - Lesson 03 |
Knowing which software to use can save you countless hours and dollars as you explore the publishing business. In this lesson, you'll learn which software most printers use, how to select the proper fonts, and how to calculate the spine width of your book. We'll also talk about why cover design is so important to your book sales and how to design the cover for optimum profit.
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| Friday - Lesson 04 |
In order to be a successful self-publisher, you'll have to set up a publishing company. There are several business structures you can use, and in this lesson, we'll look at the pros and cons of each. You'll learn how to develop your business image and where to look for professional assistance if you need it.
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| Week Three |
| Wednesday - Lesson 05 |
In Lesson 5 you'll learn how to price your book. Do you need hardcover or soft-cover? How should you select your paper? What about photographs and illustrations? The answers to these questions will directly affect your pricing and profitability, so in this lesson, we'll answer them all.
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| Friday - Lesson 06 |
Should you copyright your work? If so, how? In Lesson 6, we'll discuss many ways to register your work. You'll learn about copyrights, the Library of Congress, and ISBN registrations. You'll learn why it's crucial to register your work in order to protect it and profit from it.
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| Week Four |
| Wednesday - Lesson 07 |
Someone once said that you should never pay for advertising until you've explored all the avenues of free publicity you can find. In Lesson 7 we'll explore the many venues for free or very cheap publicity available to you in your publishing ventures.
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| Friday - Lesson 08 |
A marketing plan is a must if you want to maximize your book sales. Lesson 8 takes you through the development of a time-tested marketing plan, complete with easy step-by-step instructions for building the one that's right for you.
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| Week Five |
| Wednesday - Lesson 09 |
After you've exhausted your ideas for free publicity, it pays to advertise! You'll learn how to determine which advertising medium is right for you. Whether it be display ads or direct mail, we'll discuss them all in this lesson.
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| Friday - Lesson 10 |
Once the orders begin to come in, how will you fulfill them? In Lesson 10 we'll take a look at the many options available for distributing your book. You'll learn the difference between a distributor and a wholesaler, how to keep accurate customer records, and how to ship your book as economically as possible.
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| Week Six |
| Wednesday - Lesson 11 |
There's more than one way to make money in the publishing industry. In Lesson 11, we'll look at several ways to develop alternate income streams besides selling your book. You can make money from your customer lists, classes, and seminars. You'll find out how in this lesson.
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| Friday - Lesson 12 |
What is the future of the publishing industry? Is it in e-publishing, or maybe Print-On-Demand? In our final lesson, we'll look at trends in the publishing industry and how you can prepare yourself to capitalize on them.
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To purchase this course, click the Enroll Now button below:
Student Reviews:
"I found this class to be very practical. The lessons and information I learned will help me tackle publishing a book I've been preparing for print. I'm very happy with the content of this class, and think it's well worth the time and effort. The instructor was able to share his first-hand knowledge in a very thorough way, with practical tips on exactly what is needed."
"I really liked this course. Working full-time and having to take care of two kids and my husband, I was still able to enjoy the pace and the information in this course. I printed all my coursework for future reference. Thanks for all the valuable links you included as a source of reference."
"Steve Payseur's lessons have equipped me with valuable tools to start a successful self-publishing business. His feedback to our questions in the class discussion are timely, useful, and insightful. I recommend this excellent class to all writers who want to self-publish."
"Thank you! This course has answered virtually all of my questions about running a publishing company. It was definitely worth the time and money!"
"The course was very informative, very detailed and it made me feel really confident about self-publishing. I'm quite excited to get started! Thanks so much!"
"The information, URLs and tips that the instructor provided saved me approximately $3,000 on just one printing job."
"The instructor was very clear and precise in his teaching. I've gained a wealth of information from this course and found it to be beneficial to my interests. He has given step by step instruction on how to become self-published. I am grateful beyond words for this course and I thank the instructor for sharing his knowledge concerning this important subject. Thanks so much!"
"This course has been invaluable to me! The instructor has great knowledge and expertise in this area. I would recommend this course and instructor."
"This course is amazing. I feel this has been a great learning experience and I feel much more comfortable with starting my business. Thank you!"
"This is one of, if not the best, online courses I have taken. The instructor seemed knowledgeable and the material was well put together and informative. I learned a great deal from this class and looked forward to each lesson."
To purchase this course, click the Enroll Now button below:
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